Seiko’s Shining Star In The Japanese Watchmaking Industry
Seiko, founded in 1881, is the oldest watchmaking brand in Japan and one of the oldest brands in the entire watchmaking industry. Hattori Kintaro established the Hattori Timepiece Store (predecessor of Seiko) in Ginza, Tokyo. His main business was repairing and selling imported clocks, and then gradually turned to independent clock and watch production. Although the early positioning of high-quality mechanical watch manufacturing, but really made Seiko’s reputation is the release of the first quartz watch in 1969, the global watchmaking industry has also completely changed.
From the perspective of global market positioning, Seiko’s strategic focus is on the quartz (kinetic) and kinetic (human power) series, while continuing to produce high-quality mechanical watches, Grand Seiko and Credor series for the domestic market. Among them, the Credor series is mainly sold in Japan, and there are several points of sale in Asia, not for the European and American markets.
Today, Seiko’s timepiece products cover the brand’s four main watchmaking technologies: mechanical (mechanical), quartz (quartz), kinetic (electric energy) and Spring Drive.
Japan, not Switzerland
Although the founder of the brand has visited Switzerland many times to watch and Seiko has benefited a lot from learning Swiss watchmaking, in essence, Seiko is still a unique Japanese brand. Unlike Japan, Switzerland does not have a traditional small watchmaking workshop, so Seiko cannot rely on a network of suppliers specializing in the production of parts. All watchmaking processes are completed in the brand’s own watch factory, including the mainspring in mechanical watches. And balance spring. As a result, Seiko has become one of the few vertically integrated watchmaking brands in the world.
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Quality is at the top of Seiko’s philosophy, which is reflected in products at all stages of the brand. In addition, unlike many other watchmaking brands, Seiko is not tied to a particular technology and craftsmanship. For example, when Seiko foresaw the great potential of GPS in watchmaking, the brand put all its efforts into investing a lot of resources in research and development, ending the fruits, and launching the landmark Seiko Astron watch; at the same time, Seiko was making fine watches In the field there is no less than Swiss expertise and craftsmanship. This variety of technical applications can be said to be quite rare in the watchmaking world.
Seiko is backed by one of the largest companies in the watchmaking industry, and it should be stable in the future. At present, Seiko has occupied the high-end market of quartz watches, but it is precisely in the field of mechanical watches that can create more surprises. Seiko also has reasons to believe that the production of professional mechanical watches is also part of the brand’s DNA. In 1998, Seiko launched the first watch equipped with a Spring Drive movement. This mechanical innovation has received worldwide recognition and praise. Seiko has the ability to leave its own unique mark in the field of mechanical watch manufacturing. The existence of Seiko entry-level mechanical watches is also good news for the entire watchmaking industry, because the large scale of Seiko watchmaking is conducive to the popularization and spread of mechanical watch culture. At present, Seiko is preparing to explore a broad market outside Asia with Grand Seiko and Ananta series mechanical watches, which deserves the attention of other watchmaking brands.
Brand President and CEO: Shinji Hattori
The great-grandson of the founder, Kintaro Hattori, Shinji Hattori is now the president and CEO of Seiko. He is eager to use modern thinking, technological innovation, and a long history to continue the brand into the future. ‘In many people’s consciousness, Seiko is modern, but we are actually 133 years old,’ explains Shinji Hattori. ‘When Seiko was involved in watchmaking, machinery was the only one. In the 1960s, we The development of a quartz movement was successful and became a leader in this field. However, we did not stop there. Instead, we sought to perfectly integrate mechanical and electronic watchmaking through innovation. Therefore, the Kinetic (People’s Power), Spring Drive and GPS Solar series products were applied It was born, and all the production processes were independently completed by Seiko in its own watch factory. The flourishing today is born from a long history. Today, we have developed into a leading brand that is proficient in all areas of watchmaking technology and technology. In this sense, , We will rely on brand history to create a more brilliant future. ‘