Romantic Luxury Bulgari Divas’dream Series Watch Tasting

Bvlgari’s bold shape design firmly and faithfully demonstrates the value deeply rooted in Roman history. At this year’s Basel Haute Horlogerie Show, Bvlgari launched the new Divas’Dream series wrist Watches, the new watches are stunning, bold and feminine.

 These extremely romantic creations skillfully combine the use of colored gemstones and Bvlgari’s exquisite watchmaking technology. The new Divas’ Dream watch has the function of jumping and retrograde minutes, bringing women different reading than before Time experience.

 Although the new Diva series watches are very sexy and romantic, they use a minimalist watch design to interpret the exquisite background, which can be regarded as a representative masterpiece in jewelry watches. There are two new interpretations of the jumping time and retrograde style. Its iconic acetate dial marks the innovation gene, which makes people shine.

 This high-tech material is composed of a mixture of natural cotton and wood fiber. After processing, it is solid and then carved into fine lines. After the surface has been carefully polished and treated, these lines create a dazzling dial with a flash of unique light. Acetate is an excellent material for creating precious jewellery watches. The time scales and graduations that make it easy for the wearer to read are diamonds, which perfectly match the taupe strap.

 The details of the jewellery also echo the decorative convex rose tourmaline. The Divas’Dream series also offers ultra-bright 18K white gold models with diamond-paved dials for modern and sophisticated women.

Summary: Baselworld 2016 presents us with a beautiful and unique visual feast, during which the reporting group in front of the Watch House will bring us exciting content. For more details, please click the watch house Basel live event:

Classic Hard Goods Two Popular Rolex Watches Beijing Quotes

Rolex is the brand with the strongest realizing ability among all watches, and the watch’s value retention ability is also among the best. Therefore, in addition to its rugged and durable characteristics, many people buy Rolex in consideration of its value preservation ability 2. Strong liquidity, especially for some classic watches, the liquidity is even more important. Today, Watch House brings you the Beijing quotes of two popular Rolex watches, I hope everyone likes them.

Rolex Submariner 114060-97200 Black Dial

In-store public price: 61500 (collected in December 2014)
Can try on: try on in store
Watch Series: Submariner
Movement type: automatic machinery
Case material: stainless steel
Strap material: stainless steel
Case diameter: 40 mm
Watch details: Scratched special ceramic.

Rolex Greenwich II Series 116710BLNR-78200 Watch

In-store public price: ¥ 69300 (collection time December 2014)
Can try on: try on in store
Watch Series: Greenwich II
Movement type: automatic machinery
Case material: stainless steel
Strap material: stainless steel
Case diameter: 40 mm
Watch details: (COSC) Exact Watch. The exquisite design and high-quality production process of this movement make it unparalleled in accuracy and reliability. The heart of the watch, the balanced swinging component, uses Rolex’s patented blue PARACHROM hairspring, and is made of an alloy that Rolex has exclusively cast. This hairspring is not affected by magnetic fields, and can still perform stably under temperature changes. The shock resistance is 10 times higher than that of traditional hairsprings.
Please consult your dealer for more details:

Availability: Yes
Distributor Name: Hengli World Watch Center Co., Ltd.
Dealer Address: Rolex Store, Xidan Shopping Center, 120 Xidan North Street, Xicheng District, Beijing
Dealer Phone: 010-66011216

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[Note]: The pictures in the article are real pictures taken by the editor at the ‘front line of the market’. Because the stock of the watch is not much, it is not guaranteed that the watch will be in stock after you pass, so if necessary, please advance Contact your dealer.

Talking About The Story Behind The Watch Brand Trademark

How do we identify a brand? By watch, CEO, slogan, or trademark (ie logo)? It’s not exact, in fact-the reason is simple, the above elements are always changing. Among them, there is another tendency to maintain stability, which is a trademark. A trademark is a brand’s visual identity, and sometimes even a core element of the brand itself.

Longines, with one exception
   Despite the importance of a trademark, it is generally unknown to the public. We can recognize, but not necessarily understand. With few pens and no excessive brushstrokes, trademarks must be able to convey brand positioning and even carry brand history. Take Longines as an example, ‘Longines’ and ‘Flying wing hourglasses’ have been around for 127 years!

   Longines became the earliest registered trademark brand of the World Intellectual Property Organization (WIPO) and still in use today. CEO Walter von Känel claims that it has become ‘a symbol of coherence, perseverance and professionalism.’ However, the original purpose is actually more realistic: the hourglass is engraved on the watch movement to prevent it Impersonation.
Vacheron Constantin
   Longines is known for its consistency, but this is not the norm in the watchmaking industry. Many people think that the Maltese Cross has always been the symbol of Vacheron Constantin, but they are wrong-since its establishment in 1755, Vacheron Constantin’s trademark has changed more than 50 times, and most of them do not include the Maltese Cross.

   For many years, Vacheron Constantin has adopted the trademark of the United States Division, which is named HorseShoe. Another little-known fact is that for a long time, Vacheron Constantin owned a sub-brand called Trident, so we often see Tridents in the changing symbols.
Swatch Group’s careful addition
   Then again, there is nothing wrong with changing trademarks. Some are cautious, others are bold. For example, in Breguet, there has been only one change in trademarks in history. After the brand joined the Swatch Group, the signature of the master added two pointers, namely the famous ‘hollow apple’ or Breguet pointer.

   There are other cases: In 2000, Jacques Droe merged into the Swatch Group, and the brand trademark became the letter ‘JD’ and two star motifs. What is the reason? Symbol of the founder and his son. The story of Ruibao is similar. The letter ‘CRL’ in the trademark is not random and random, but an acronym for the name of the founder Gerd-Rüdiger Lang.
Constantly revised words
   Girard Perregaux has kept pace with the times, and with a series of different slogans, the wording of ‘Girard Perregaux’ is constantly being revised and changed. The brand has now reverted to ‘Haute horlogerie suisse depuis 1791’ (Swiss Fine Watchmaking began in 1791). A savvy observer may realize that this is the fusion of the previous ‘Fine watches since 1791’ and ‘Mechanics of time since 1791’. This word of constant revision is also unique in the watchmaking industry.

   For decades, marketing experts have recognized that (too) frequent trademark changes can affect brand legibility, especially in today’s highly competitive environment.

   Zenith has mentioned astronomical names for many years with a more or less lyrical design. After confirming the trademark of the single five-pointed star, it has not changed for decades. The emphasis on historical heritage is also reflected in Eterna. The five-dot trademark is reminiscent of the ball bearing automatic disc invented by the brand. (Photo / text watch home Xu Chaoyang)