Month: August 2016

Tiger Heuer Sponsors The 3rd Times Square Cup Of American Street Football

On July 12, local time, the third Times Square Cup of Street Soccer USA opened in the temporary open-air stadiums on 42nd and 43rd streets in New York, with more than 30 branches. The team is competing. The famous Swiss luxury watchmaker Tag Heuer serves as the official watch and official timekeeper of the event to help the homeless youth and adults in New York City to spread the brand’s philosophy of charity.
   The best football teams in the New York City area come together to contribute to American street football youth and adult social assistance programs. From the official kick-off at 9 am to the final round at 7 pm, the match lasted a full day, with the award ceremony intervening in between.
   The Times Square Cup game demonstrates the spirit of leadership and teamwork, while American Street Football aims to promote homeless youth and adults to build the qualities of self-confidence, self-reliance, and honesty, and to provide them with employment opportunities. Through this cooperation, TAG Heuer has once again interpreted the value concept of “Fear no challenge and achieve self”.
   On the day of the event, Major League Soccer New York Red Bulls captain Dax McCarty appeared to help out, and was presented with a Tag Heuer Submarine watch.