Month: July 2016

Gp Girard Perregaux Celebrates 225 Years Of Watchmaking

Girard Perregaux has been pushing the limits of its watchmaking technology since its establishment 225 years ago, while adhering to the tradition of superb watchmaking, it has incorporated high precision into its timepieces. Its deep historical and cultural heritage and exquisite watchmaking craftsmanship have made GP Girard-Perregaux the supremacy of Switzerland’s top watchmaking brands.

   GP Girard-Perregaux CEO Antonio Calce said: ‘This year, we are celebrating this great priceless treasure, and most importantly, we are paying tribute to the craftsmanship that has laid the cornerstone of our company since 1791.’

   As a Swiss luxury watch manufacturer, Girard-Perregaux watchmaking dates back to 1791. It is one of the very few real watchmaking factories in the world. It can control the concept design, movement development, parts manufacturing to the completion of the final product. GP Girard-Perregaux watches combine all the craftsmanship required for watchmaking. Today, GP Girard-Perregaux watches inherit the watchmaking expertise that the brand has gained from more than two centuries of research and development, and promote the development of the watchmaking industry from the perspective of watchmakers.
   Among the few Swiss watchmakers with a century-old history, Girard Perregaux has always been a leader in the watchmaking industry. They left a brilliant mark on the history of watchmaking with legendary timepieces. To celebrate the 225th anniversary of the brand’s founding, GP Girard-Perregaux watches continue to inject new vitality into their work while demonstrating amazing creativity, making it a true “watchmaking giant” in the Swiss watchmaking industry.
   To pay tribute to the brand’s long-standing heritage, Girard-Perregaux presents a gorgeous and exquisite new timepiece based on its 19th-century pocket watch work-Esmeralda Tourbillon. The brand also launched a watch named ‘1957’, which is an impressive tribute to the aesthetic concept of the Gyromatic watch in the 1950s-the movement of the Gyromatic watch simplifies the winding system of the automatic watch, which is impressive. The famous Laureato model launched by GP Girard Perregaux in 1975 also debuted with a new version, which contains both a re-created aesthetic form and a design concept that has made it famous. GP’s classic 1966 series has launched a special commemorative edition of the 225th anniversary, which reproduces the outstanding watchmaking craftsmanship of Girard Perregaux. This special model is the star of this commemorative edition. It consists of 225 unique watches whose dial recalls the brand’s 225 years of watchmaking history.
   In order to preserve this precious historical heritage, GP Girard-Perregaux is about to open the GP Girard-Perregaux Museum with a new look. The new site is Rue du Progrès 129, the main history of La Chaux-de-Fonds. Sex building one. As the start of the celebration, the GP Girard-Perregaux Museum tour started in Japan in December 2015 to showcase its long history and great cultural heritage, and announced that the GP Girard-Perregaux Museum will soon be in multiple cities around the world Go on a tour.
The establishment of GP Girard Perregaux
   At the end of the 18th century, Jean-François Bautte, a distinguished watchmaker and jeweller from Geneva, began to manufacture his first watches. He worked with craftsmen to develop watches, automatic dolls, and jewelry and music boxes. Their craftsmanship and thoughts on these products later became the basis for Girard-Perregaux’s growth and established the GP Girard-Perregaux’s reputation for being highly sophisticated. Jean-Francis Bout specialises in ‘shaping the shape of various watches’-the shape of miniature instruments, insects, and even watches with pistol shapes. He was also one of the earliest watchmakers to make ultra-thin watches, and these specialties fully demonstrate his unparalleled watchmaking talent.
   Jean-Francis Bout is a true pioneer. He has opened branches in Paris and Florence with excellent watchmaking talents and savvy business acumen. He also has trade cooperation with Turkey, India and China. Jean-Francis Bute is known for his high-quality work and quickly gained international fame. His name is found in the work of Dumas and John Ruskin and in Balzac’s ‘Letter to a Foreigner’. Many European royals are also his clients, such as the Duchess of Clermont-Tonnerre and Queen Victoria.
   The Girard-Perregaux watch dates back to the symbolic 1791. The brand name was named after the marriage of Constant Girard and Marie Perregaux in 1856. During the same period, Mary’s brother François Perregaux was regarded as a pioneer of Swiss watchmaking in Japan. In 1867, Constance Zillerd Perrigo exhibited a pocket watch with a three-bridge tourbillon at the Paris World’s Fair. Twenty-two years later, he announced the results of this concept: the three golden bridge tourbillon series, named ‘Esmeralda’. This masterpiece won a gold medal at the Paris World’s Fair and became a brand icon.
Total control
   Girard-Perregaux combines all the craftsmanship required for watchmaking. Engineers, watchmakers and polishers work side by side. It is precisely because of their pursuit of detail that these harmonious timepieces are attracted. Has attracted the attention of many fine watch enthusiasts. GP Girard Perregaux’s excellent watchmaking technology also includes some already rare craftsmanship technology, which has also given GP Girard Perregaux great creative space. At present, Girard-Perregaux has registered nearly 80 patents in the field of watchmaking, establishing a tradition of extraordinary excellence.
Innovation and technological strength
   In the early 1960s, Girard-Perregaux became one of the few watchmaking companies with a dedicated R & D team, which was rare among watchmakers at the time. This decision led to the birth of Gyromatic HF, the first high-frequency movement with 36,000 vibrations per hour in 1965. One year later, the State Council of Neuchâtel honored Girard-Perregaux for its achievements in research and development and awarded GP Girard-Perregaux with the ‘Hundred Years Observatory Award’.
   The new decade, new challenges. By the late 1970s, the rise of quartz watches plunged the Swiss watchmaking industry into an unprecedented crisis. Facing many challenges, Girard-Perregaux quickly realized the importance of quartz in ensuring accuracy. As a result, GP Girard-Perregaux became one of the first traditional fine watchmaking companies to resolutely return to mechanical timepieces, successfully launching the first batch of quartz watches. The movement frequency of the movement reaches 32,768 Hz. This vibration frequency has become a standard widely used by all watchmakers around the world and is still in use today.
   In 2008, Girard-Perregaux introduced a revolutionary innovation: Constant Escapement, a movement with a constant-force escapement. Its unique design relies on the addition of a very small elastic silicon hairspring to the escapement. A few years later, Échappement Constant L.M. won the “Golden Hand” award at the Geneva Haute Horlogerie Awards. In 2015, GP Girard-Perregaux Minute Repeater Tourbillon with Gold Bridges was awarded another award in this most prestigious event: ‘Best Questionnaire’.
Watchmaking Gifts
   On the occasion of the brand’s 225th anniversary, Girard Perregaux introduced some unique timepieces. These anniversary editions interpret key moments in Girard-Perregaux’s watchmaking history, such as Laureato in the 1970s, Gyromatic HF in 1966, and Esmeralda in 1889, this time it was designed as a watch . At the Basel Watch Fair, Girard Perregaux launched Place Girardet. This special collection with 225 unique watches is a tribute to the brand’s long history and its iconic Golden Bridge design. On each dial, a gold piece connected to the movement shows the years between 1791 and 2016, and special notes are made for historical events that occurred in these years to commemorate history. This series is not Multiple combinations of dial and dial decoration styles. For example, a special self-winding mechanical movement is housed in a rose gold case.
Rebirth of GP Girard Perregaux Museum
   To celebrate the 225th anniversary, the GP Girard-Perregaux Museum will reopen at the estate of Rue du Progrès 129, known as the ‘Castle’. Léon Boillot, a manor built by the famous architect of La Chaux-de-Fonds in 1908, in this craft palace with ‘feudal’ and ‘Swiss Renaissance’ style In the middle, GP Girard Perregaux will lead the audience to understand the historical heritage and historical timepieces of GP Girard Perregaux.
   Because of its deep historical heritage and heritage, Girard Perregaux has also launched a museum tour. The exhibition entitled ‘Francis Perrigo-Pioneer of Swiss Watchmaking in Japan’ has been held in Yokohama in a Japanese style and exhibited many historical relics and watch works that witnessed GP Girard-Perregaux’s relationship with Japan. The GP Girard Perregaux Museum’s touring exhibitions will also be held in other countries in succession. While interpreting the classic heritage, it also shows the perfect blend of the brand history and the culture of the country to which it has arrived.

We Want To Build Grand Seiko Into The World’s Top Watch

In 1960, Seiko’s independent brand GS (Grand Seiko Blue Lion) came out quietly. From the beginning of the development of Grand Seiko to today, the concept of making ‘ideal’ watches has always been the persistence and motivation of Grand Seiko. In terms of accuracy, durability and appearance, we must lead the world. On June 17, 2019, Watch House had the honor to interview Mr. Yoshimura, Chairman and General Manager of Seiko Watch China. As a “China Connect” who has worked and lived in China for more than 20 years, Mr. Yoshimura et al. Knows the development and changes of the Chinese market. On the same day, this visionary and insightful manager revealed to us the Grand Seiko’s major moves in the Chinese market in the next few years.

Mr. Yoshimura, Chairman and General Manager of Seiko China
Watch House: We know that Seiko has more than 100 years of history and cultural accumulation. More consumers are more familiar with Seiko than GS (Grand Seiko). Why did Seiko separate GS into a new brand? What are the reasons for this?
Mr. Yoshimura and others: Yes, Seiko has a history of more than 100 years and is committed to making the most practical watches. Everyone knows that Seiko’s quartz watches are very powerful and affordable. But this does not mean that Seiko only produces mid-to-low-end watches. Grand Seiko was born, on the one hand, because foreign clocks began to flood into Japan at that time, which caused a huge impact on Japan’s local clock industry. As a representative of Japanese watch brands, Seiko naturally needs to take the lead in occupying the Japanese domestic market. On the other hand, Grand Seiko’s brand positioning is a high-end watch brand. Our goal is to make Grand Seiko the world’s best watch. For 100 years, 200 years, we will always strive for this goal. .
Watch House: In October last year, Seiko held the grand opening ceremony of the ‘Grand Seiko Blue Lion GS9 CLUB China Club’ in Beijing. What does the membership system and membership club mean for Grand Seiko Blue Lion?
Mr. Yoshimura and others: We take Chinese consumers very seriously. In Japan, the membership requirements for GS9 CLUB are: Grand Seiko and live in Japan. But many Chinese consumers returned to China after buying Grand Seiko in Japan, and they could not enjoy the same after-sales service as Japanese consumers. Therefore, we set up the GS9 CLUB China Club in China, so that Chinese consumers can enjoy the same services. The entry requirements for GS9 CLUB China Club are: You must have Grand Seiko and live in China. No matter your nationality, you can enjoy this service as long as you live in China.
Watch House: There is a very famous concept in Seiko’s corporate culture-‘Always ahead of the times’. How did Grand Seiko implement this concept when expanding into the Chinese market?
Mr. Yoshimura and others: It is mainly divided into two aspects, the first is production. We have to make products that are ahead of the times. In addition to mechanical watches and quartz watches, Grand Seiko models also use a Spring Drive movement. This movement took more than 20 years to research and develop, and only Seiko can produce it. It increases the kinetic energy through mechanical winding and uses a quartz crystal, which not only avoids the problem of battery replacement, but also achieves high accuracy. In terms of sales, we will consider from the standpoint of a consumer who owns Grand Seiko, and the price, service and after-sales will all be the same price as in China and Japan. We do not sell to dealers to keep prices under control. In China, there is a watchmaker who specializes in repairing Grand Seiko high-end watches to ensure consumer after-sales service.
Watch House: It is a great advantage for Seiko to constantly enter major e-commerce companies and cover consumers through all channels. But at the same time, online e-commerce is weaker than physical stores in terms of ‘after-sales’. How is the brand perfect in this respect?
Mr. Yoshimura and others: Our after-sales service is independent of online and offline. Whether it is Seiko or Grand Seiko, we have special repair stations. Not only that, our repair station can be searched on the ‘Popular Review Network’, each consumer can perform service evaluation on the ‘Popular Review Network’, and we will evaluate and evaluate based on the evaluation of ‘Popular Review Network’ The top three watchmakers with good reviews will be invited to Japan to communicate with maintenance engineers at Seiko headquarters. We just want to be completely transparent and face consumers bravely, because ordinary people are the bosses.

Watch House: We all know that you are a ‘China Connect’. You have lived and worked in China for more than 20 years. Will Chinese and Japanese watch consumers differ? How do brands respond to different consumption environments and consumption habits?
Mr. Yoshimura and others: In fact, there is not much difference between Chinese and Japanese consumers. What makes China more advanced than Japan is that few people in China now pay in cash, and their usual focus is more on online platforms. This is what we need to pay attention to and value. The Chinese market is changing very fast, so I will distinguish it from the sales philosophy of the Japanese headquarters and adjust to the changes in the Chinese market.

Watch House: If it is not as the chairman of Seiko China, but as an ordinary consumer, what does a watch mean to you?
Mr. Yoshimura and others: Watches are not only a decoration but also a companion for men. People who like watches will constantly buy and buy watches of various styles. This is also true of me. I will decide which watch I wear today based on the events and occasions I participate in, and I will also replace my watch with a different material strap according to the change of season. I find these very interesting.
Watch House: Do you have any expectations for the development of Grand Seiko in China? Have you set any ‘small goals’ in the near future?
Mr. Yoshimura and others: We are currently promoting Grand Seiko. This year’s GS9 CLUB China Club event will be held shortly. At that time, table friends with Grand Seiko will be invited to play together. In September we will announce the Asian spokesperson for Grand Seiko, a well-known Japanese star. The action next year is also very big. 2020 is not only the Tokyo Olympics, but also the 60th anniversary of Grand Seiko. We will launch some new movements, more accurate and advanced. Not only that, Grand Seiko’s Chinese limited edition watches will also be launched. Only China can buy them, which is very worth looking forward to.
Summary: Seiko always pays attention to independent research and development. For brand development, quality and integrity are higher than profit. Whether it is a Seiko watch or a Grand Seiko, they use a simple and elegant appearance design to show charming Japanese taste, and have an unshakable position in the watch industry through advanced and exquisite watchmaking technology. We believe that with its watchmaking attitude of continuous improvement and innovation, Grand Seiko will usher in a more brilliant future in a brand new era.