On July 1, 2016, Baume & Mercier, a well-known Swiss watch brand, held a 2016 SIHH new product preview event at the Park Hyatt Hotel in Beijing. The event displayed a number of 2016 brands. Watches are new. Baume & Mercier CEO Alain Zimmermann also came from a distant Switzerland to participate in this rookie event, sharing the long history belonging to Baume & Mercier and the design concepts of many new products with the media present.
Baume & Mercier was founded in 1830. It can be said that it has a long history in watchmaking. The brand has always followed the motto of “making only high-quality watches” and created countless classic wristwatches. The core series includes the classic and timeless Kerry Dayton, the timeless and robust Clysma, the simple and elegant agreement, the exquisite charm, the harmonious and elegant Humberton, and the dynamic and elegant Caplan. This time, Baume & Mercier brought you a variety of 2016 new timepieces and new products. We can not only feel the unique charm of the new products, but also see the future development direction of the brand.
Judging from the previous propaganda style of Baume & Mercier, the brand always tends to show the warmth of intimacy between people, but from the perspective of this year’s promotional posters and products, Baume & Mercier is maintaining its original style while also energizing young Contemporary fashion development, focusing on decorative arts and aesthetics. Next, the editor will take everyone to experience the new Baume & Mercier 2016 SIHH watch:
New Petite Promesse watch
The new Petite Promesse watch is exquisitely small, bold, soft and gorgeous, colorful, with blue and orange leather strap models, and all-steel models. This watch breaks the calm style of Baume & Mercier and brings out the elegance of fashion and femininity.
The lines of the watch are full of modern style, elegantly continuing the free and unrestrained retro style of the 1970s. The diameter is 22 mm, made of stainless steel, the bezel is set with brilliant diamonds, and the round case is cleverly matched with the oval bezel. Double-circle leather straps or stainless steel bracelets become essential fashion elements, with white mother-of-pearl dials being simple and elegant.
Baume & Mercier Cobra Cobra ‘Spirit of Competition’ Limited Edition
Also on display is a Kaplan series limited edition watch, which is inspired by the most prestigious No. 15 Cobra Cobra racing car. The case is made of stainless steel and is equipped with a rubber or crocodile leather strap. The dial is decorated with motorsport lines, dials, tachymeter scales and straps are inspired by the cobra body. The combination of black, white and yellow is full of changes. The limited edition of the watch is 1963, the watch case is engraved with the watch number, and the movement rotor is also specially treated, like a racing wheel.
In addition, the main products of the classics of the Baume & Mercier brand, the Crichton series and the Chrysmak series, were also displayed. At the same time, there were also couples watches that symbolized eternity. Among them, the elegant design of the Clayton series, combined with practical functions, has always been the best choice for men. For the new watch, the Baume & Mercier adds timing to the original full-calendar moon phase function, showing the uniqueness of small complex watches charm.
Summary: Looking at the new products of Baume & Mercier 2016, it is not difficult to see that while maintaining the original classic style, the brand boldly incorporated the elements of modernity and youthful vitality, and showed the contemporary style through the work of timepieces. The diversified product line made Baume & Mercier not only The choice of traditional watches is also the new darling of fashion.