On April 30, 2014, Hublot, the top Swiss watchmaking brand, never stopped on the journey to explore cross-border art! Today Hublot introduced the latest Big Bang Johnnie Walker House skeleton watch to the media and guests at Johnnie Walker House, located at 23 Qianmen East Street, Beijing. This is a model of cross-border cooperation that Hublot once again created in the high-end lifestyle field with original ideas. This series of watches is limited to 25 pieces and is exclusively available in the Chinese market starting today. It opens the ultimate journey of indulgence and enjoyment for distinguished time.
This special collaboration is the first time that Hublot, which is known for advocating ‘The Art of Fusion’, has transcended the world’s high-end wine culture. Johnnie Walker is the world’s most prestigious Scotch whisky brand, which has witnessed more than two hundred years of family glory and illustrious legends; and “Residence” is a whisky cultural pilgrimage site established by Johnnie Walker outside Scotland, since 2011 It was inaugurated in Shanghai, Beijing and Seoul, showing the historical tradition and cultural essence of luxury whiskey to the world. Each residence is an outstanding architectural work, becoming a private hall for guests to experience craftsmanship, taste wine and appreciate art.
The decoration of the lobby is extremely sophisticated, and every piece of decoration tells us the profound cultural heritage of whiskey.
Since this event is related to wine, the fight for wine is naturally indispensable.
Before the tasting session began, the wine taster at the residence first introduced us to the types and brewing techniques of whiskey.
In the course of the explanation, we can also watch the whiskey brewing process through the screen on the table.
This background wall tells us the glorious history of Johnnie Walker.
Every little star on this wall represents every winery acquired by Johnnie Walker around the world.
At the beginning of the wine tasting session, there are 5 different flavors of whiskey in front of everyone, including hazelnut, milk, fresh fruit, rich fruit and smoky flavors. Smell different wines to make us feel whiskey The world is so wonderful.
When I came to the press conference downstairs, the first thing that caught my eye was this shocking wall of wine.
Copper is an important vessel for making whiskey, so the roof is covered with countless copper tubes as decoration.
Mr. Loic Biver, General Manager of Hublot Greater China, said: ‘There are many similarities between tasting time and taste wine, which represent the elite’s respect for the art of life and the pursuit of great quality. I look forward to The cross-border collaboration between Hublot and Johnnie Walker® Premier ™ will lead a whole new wave in the field of luxury goods! ‘
Mr. Lawrence Law, Global General Manager, Johnnie Walker ™, Diageo Wine Group, said: ‘There are only a few luxury brands in the world that share the same philosophy as us, while adhering to the tradition of craftsmanship, we are also relentlessly pursuing innovation and development. Nirvana® Premier ™ provides a unique platform to create customized and exclusive experiences for our valued customers and partners. The cooperation with Hublot once again reflects our focus on product innovation and limited collections, in order to comprehensively A new standard for the luxury whisky experience. ‘
Mr. Louis Beaver and Mr. Liu Minghui told us about the birth of this watch.
Mr. Louis Beaver gave this limited edition watch to Mr. Liu Minghui.
Generally speaking, toasting is champagne, but today is different. Today Johnnie Walker House specially adjusted this cocktail for this watch. The name of this cocktail is ‘The Art of Fusion’. The fusion of the brand, the fusion of the East and the West, the fusion of tradition and innovation to express the value of the two brands.
To commemorate the sincere cooperation between the Swiss watch brand and the whisky maker, Hublot has given the dial a timeless ‘John Walker & Sons’ logo, while engraving the logo with the head of the founder John Walker on the back.
Precious time is accompanied by the art of fine wine, life becomes an extraordinary journey of indulgence and indulgence, bringing a luxurious experience of time and space interlacing, spiritual and sensory integration, which is what made the Big Bang Johnnie Walker House skeleton limited edition watch Design inspiration. It has the most symbolic Big Bang classic look of Hublot, a 44 mm diameter all-black ceramic case, equipped with an Aero skeleton movement, showing a tough and domineering style.
The black ceramic is like a smoky scent that belongs to Scotch whisky alone; the copper hands that record the time are a tribute to the pure copper distiller made of pure Scotch whiskey; through the sapphire dial, the precise operation of the movement can be seen; the golden alligator The leather strap brings nobility to the wrist.
Hublot joins hands with Johnnie Walker’s “Residence” in a cross-border collaboration with the Big Bang Johnnie Walker House Hollow Limited Watch, a perfect fusion of top Swiss watchmaking philosophy and the distinguished fine wine art from Scotland. Respectful exquisite craftsmanship and dedication, pay tribute, and constantly challenge ourselves on the road to innovating the future, always moving forward!