Month: September 2013

How About Rolex Watches? How About Rolex?

Introduction to Rolex
  Rolex’s status in China is just like its iconic crown. Because ‘Rolex’ has the Oriental market as its main market, especially in China, it has a very good reputation and has a considerable amount of the world. It has translated ‘Rolex’. For a long time after the liberation, many factors caused the people of China to not know the top watches such as Patek Philippe, Vacheron Constantin and Audemars Piguet. They only recognized ‘Rolex’ and regarded it as the most advanced watch. In today’s international antique watch market, “Rolex” is particularly resilient. For example, the 18K gold “bubble back” watch that can be “amoured” for dozens of yuan in the 1970s. Above 20,000 to 30,000 yuan, it has extremely high value preservation, which is why collectors favor ‘Rolex’.
  In the international market, the price of an ordinary Rolex watch ranges from $ 1,000 to $ 15,000. Although expensive, people still think it’s worth the money. This is not only due to the quality of Rolex, but also because of its unique investment value. Rolex antique watches are extremely resilient. At an auction held in Geneva in 2002, a 1952 Rolex Perpetual Calendar gold watch worn by the last Vietnamese emperor Bao Da had auctioned 342,000 Swiss francs (approximately $ 235,400) at the Geneva auction. RMB 2 million. The Explorer-type Oyster watch is the first watch to ever climb Mount Everest. It is considered as the brand’s entry-level product and costs about 39,300 yuan.
  In the era of mechanical watches in the 20th century, Rolex has been a leader in the global watch industry. Today, the outstanding craftsmanship and technology still make Rolex the leader in the watch industry. At present, Rolex has branches in more than 20 large cities around the world, with an annual output of about 1 million, and its sales ranks among the leading positions in the Swiss watch industry.
  On December 30, 2008, in the selection activity of the ‘2008 World Brand Value Lab Annual Awards’ organized by the world’s authoritative brand value research institution, the World Brand Value Lab, Rolex was honored with its good brand impression and brand vitality. The ‘China’s Most Competitive Brand List’ award has won widespread praise from consumers.

Rolex classic watch users evaluation
  Rolex Women’s Diary Series 179160 Lady’s Automatic (Rolex)
  Netizen: I got the watch, the packaging is very big, the watch is very positive, and the Rolex is really good. The bracelet is a bit long. It is estimated that the new table will be a bit long, and you need to change it at the counter.
  Rolex Oyster Perpetual 179313-63133 NGGD Automatic Female Watch (Rolex)
  Netizen: It’s more expensive, luxurious, and very feminine. I like it!
  Rolex 116613-LN-97203 Men’s Automatic Watch (Rolex)
  Netizens: They all say that Rolex is a watch for upstarts, but its craftsmanship is unquestioned. Aiming at the oyster case, three-locked crown and one-way rotating outer ring, when you buy a diving watch, you immediately think of Rolex’s submarine series.
  Rolex Day Calendar 118238-83208 Men’s Automatic Watch (Rolex)
  Netizen: Rolex week calendar type 118238-83208 automatic mechanical male watch, the appearance looks very beautiful, it is so cool to wear, a penny a penny.
  Rolex DEEPSEA 116660-98210 Men’s Mechanical Watch (Rolex)
  Netizen: Water ghost is really a favorite. I chose a titanium alloy. Friends said that it is hypoallergenic and the color is very good. If you want to buy it, you can buy it.
  Rolex MILGAUSS 116400 Men’s (Black) Automatic Watch (Rolex)
  Netizen: You must understand the insurance card and instructions and do your homework. The after-sales service is very good, the meter is unloaded, the time is measured, and the processing is still very fast.

Popular Rolex watches
Rolex Deepsea 116660 Black Dial

Watch Series: Deepsea
Movement type: automatic machinery
Gender: Men
Case material: Stainless steel
Strap material: stainless steel
Table diameter: 44
Water resistance: 3900 meters
Domestic public price: ¥ 82,500
Watch details:

  Comment: Deepsea rewrites the watch’s deepwater diving record to 3900 meters. If ‘Water Ghost’ is the most popular diving weapon of Rolex, then Deepsea can be called a ‘deep sea monster’. Rolex has always been an authority in the field of cutting-edge waterproof technology. In addition to the depth of water resistance that makes people fall through their glasses, several other breakthrough technological innovations at Deepsea have also made diving enthusiasts want to stop. The structure of the RinglockSystem case can ensure that the watch can withstand tremendous pressure in a deep sea environment of several kilometers.
Rolex Diary II 116333 Ivory Watch

Watch Series: Diary
Movement type: automatic machinery
Gender: Men
Case material: 18k yellow gold-stainless steel
Strap material: 18k yellow gold-stainless steel
Table diameter: 41 mm
Domestic public price: ¥ 89,200
Watch details: Comment: Speaking of gold watches, ‘Golden Labor’ is undoubtedly the first choice for many people. This Rolex Date II series 116333 is the only watch with a steel chain in this recommendation. The diameter of the watch is 41mm. The ivory dial and 18k yellow gold bezel explain the most unique fascination with Jinlao. 18k The design of the gold and stainless steel bracelet makes it extremely cost-effective, and also has a date display function, waterproof to a depth of 100 meters.
Rolex Cosmograph Daytona 116520 White Dial Watch

Watch Series: Daytona
Movement type: automatic machinery
Gender: Men
Case material: Stainless steel
Strap material: stainless steel
Table diameter: 40 mm
Domestic public price: ¥ 92,800
Watch details: Brief comment: When mentioning the chronograph, it is necessary to mention the ‘chronic legend’ in the Rolex family series-Daytona. The short-distance chronograph of this watch can be accurate to 1/8 second. The silver stainless steel bezel with the outer scale scale speedometer is strong and elegant, making this watch even more unique is the crisp sound of a ‘da’. Equipped with 4130 chronograph movement, sapphire crystal, oyster strap, water-resistant to 100 meters, excellent performance at a glance.
  Netizen: After searching for a long time, I found the insurance card and instructions. My homework was not good, and I was a bit blind. The after-sales service is very good, the meter is unloaded, the time is measured, and the processing is still very fast.
Rolex’s current price and mainstream population
  The current mainstream price of Rolex is 40,000 to 500,000, which is suitable for a wide range of people. It mainly depends on economic ability. Local people in big cities like Shanghai and Beijing can basically afford it, but the choices of big cities are relatively wide. They have aggressively attacked IWC, Blancpain, Jaeger-LeCoultre, Hublot, Cartier, Athens, and Chiba Next, Rolex’s advantages are not obvious. In addition, the starting prices of Rolex and IWC and Glashütte are similar, and the history of Rolex’s outstanding performance has gradually disappeared. Rolex is only better in the domestic after-sales, but now the after-sales of Omega is also up. Rolex watches belong to the kind of sports watches that are suitable for daily wear and can make sports watches very good brands, such as water ghosts, explorers, yachts, GMT, Dayton holding very popular, but Rolex’s formal watch feels average .
Rolex watches authenticity
  Rolex is a precious watch made in Switzerland. Its design, production and always maintain the traditional style. Its performance includes fully automatic, single calendar, double calendar, waterproof, dustproof, etc. The workmanship is excellence, especially the dial, crown and strap, and the carved crown are its high-quality marks. Because brand-name watches use advanced equipment and high-quality materials in manufacturing, they have achieved fine processing and high gloss. Real Rolex watches, regardless of workmanship, text are very fine, have a perfect feel, this is an important aspect of authenticity.
  From the exterior, the Rolex case is fine, the strap, the crown, and the English characters are clear and complete, while the imitation watch case is rough and the text is slightly blurred. In particular, the bottom and cover teeth are very fine and clear, clean and bright, and have a three-dimensional effect, while the imitations are rough and have no three-dimensional effect, which are generally shallow. In terms of weight, it really feels heavier and fake is much lighter (note: some imitations also have a copper ring inside). As for the case and strap of 18K gold Rolex, the genuine product generally has the same quality and color from new to old gold. The imitation product has 14K gold or lower K gold or is plated with 18K gold, but for a long time, It will change back to its original color. The starry Rolex and the diamonds set on the watch are real, while the fake diamonds are fake.
  There are also Rolex watches with real cases, straps and holiday movements on the market, so it is best to use special tools to open the watch. Real Rolex movement, when you pry off the autopilot, ROLEX is engraved on the movement plate, and the organic core number is also engraved: 1570, 2135, 3135, 3035, etc., but not fake. The real movement is fine, with clear lines, and the fake movement is relatively rough and dark.
  In addition, remove the strap, the case’s model number is in the middle of the side lugs, and the number is in the middle of the lower lugs. There are basically no imitations (some imitations are also available, but they are not neat and clear); all Rolex watches are There is a quality guarantee certificate. There are more than two lines of pinhole tattoos in the upper right corner, neat and clear, while the fake line of pinhole tattoos is very inconsistent and not neat, but it cannot be distinguished by this because there are fakes in the market. Guarantee.
Rolex Sales and Repair Service
  Rolex has entered the Chinese market for many years and has many repair service points in China. Basically, each province has its own maintenance service point. Below, we introduce two: Beijing Shengshi Watch Store (Wangfujing Danyao Store), which has a good user experience. Shanghai Hengdali Clock & Watch (Chengda Plaza Store), which integrates sales and maintenance, has convenient transportation and good service. For more information on Rolex stores and service points, please visit rolex /
Further reading: more information on Rolex watches
Rolex Model Ranking
rolex / 003 /
Rolex Watch Encyclopedia
rolex / introduction.html
Rolex News
20121121 / 14278.html
New Rolex Information
20120417 / 5804.html
Beijing Rolex Retail Store (Shimao Tianjie Store)
Rolex Beijing Co., Ltd.