2013 Baselworld Show Preview Chopard Superfast Stainless Steel Watch Series
Chopard’s classic racing series draws inspiration from the racing world. Each watch has a timeless value like a classic sports car. Chopard strives for excellence and launches three superfast watches with excellent functions. Each movement is made by the Fleurier Ebauches workshop, showing the brand’s outstanding watchmaking skills.
Baselworld 2013 preview: Chopard Superfast stainless steel watch collection
Chopard has brought its long history to a new milestone with excellence. The brand has created a classic racing series to pay tribute to the racing world, and has recently launched a new collection to launch three distinctive Superfast watches. These three works are Superfast Automatic, Power Control and Chronograph. Their shapes are full of sports style, embodying noble style, interpreting surging power, and showing excellent style. In addition, all three new works are equipped with a movement independently developed by Chopard. This is the first time that the classic racing series is equipped with a movement produced by the Fleurier Ebauches workshop. Its outstanding performance demonstrates the brand’s determination and ability to become independent. Create a new chapter.
多 The Chopard brand has been a loyal partner of classic legendary racing since many years ago. Chopard participates in events including the Grand Prix de Monaco Historique and the Mille Miglia Thousand Miles. The latter’s 1,000-mile racing track departs from Brescia, Italy, arrives at the stop-over capital Rome, and then returns to the starting point along another route. If the former cars are mainly contemporary cars such as Draghi, Bugatti, Aston Martin and Ferrari, then the latter attracts Formula 1 antique cars manufactured before 1979, including Brabham, Lotus and Williams led the race. These cars are so powerful that they can be discerned from many sports cars at a glance. And the drivers in charge of the steering wheel are all enthusiastic, willing to accept challenges, and have extraordinary strength.
Noble style and excellence style
Superfast models show excellent style, clean lines and clean, masculine design. Superfast models not only possess the above characteristics, they are also equipped with a carefully crafted Chopard movement, created for watch lovers who love fine watchmaking. Because only true watch fans can drive the watch’s irresistible sense of power.
三 The design of these three new Superfast watches contains a variety of iconic symbols from motorsport. Let’s start with the dial: each watch is equipped with a black dial with dark gray vertical stripes, reminiscent of the famous ‘racing stripes’. Racing stripes are usually located on the roof and hood of a racing car to separate the car from the general vehicle. On the dial of the new Superfast model, the minute numerals are designed with decorative sports car tachometer and speed indicators. In addition, the hour, minute and second timers are reminiscent of the dashboard on an antique sports car.
Natural rubber strap draws inspiration from Formula 1 racing car, and it is designed with highly recognizable smooth slick tires. The strap is matched with 18K rose gold folding clasp, which is even more magnificent. In addition, many details on the watch are closely related to motorsport: the gold crown is decorated with a rubber mold steering wheel logo; the grooves engraved on the sides of the lugs and buttons are reminiscent of the sports car’s heat sink; The screw design is inspired by the rims. Put on your watch as if you are in a racing world.
Carved skeleton bridge with surface finishing like never before
The watch not only has an ingenious exterior design, but also has a finely crafted watchmaking movement. All the bridges are carved and carved with parallel pinstripes, reminiscent of the radiator grille blades of an antique sports car. Through the open case back, the beauty of the movement is clear at a glance, and you can enjoy this unprecedented surface processing.
The new Superfast Automatic is equipped with the Chopard 01.01-M self-winding movement. This movement has been designed, developed and produced by the Fleurier Ebauches workshop from beginning to end. The movement is certified by the Swiss Official Observatory (COSC) and has a power reserve of up to 60 hours. The 18K rose gold case has a diameter of 41 mm and is water-resistant to 100 meters. The watch is equipped with hours, minutes and seconds, and the date is displayed in a window at 6 o’clock.
Superfast Power Control watch is also equipped with another model of this outstanding movement-Chopard 01.02-M. Chopard 01.02-M movement with hour and minute display function, small seconds at 6 o’clock position, date window at 3 o’clock position, power reserve is in the display area at 9 o’clock position. The 18K rose gold case of this watch is even more magnificent, with a diameter of 45 mm.
The diameter of the Superfast Chronograph is also 45mm, showing the same grandeur. This watch is equipped with a Chopard 03.05-M self-winding mechanical movement with hour and minute display. The small second hand is at 6 o’clock, the date window is at 4:30, the bezel is engraved with a speedometer scale, and the chronograph is equipped with a center. Small seconds, the minute timer is at 3 o’clock, and the hour timer is at 9 o’clock.
道 Towards independence
For the first time, the classic racing series is equipped with Chopard’s own movements, these are from the Fleurier Ebauches workshop. The Fleurier Ebauches workshop is a property owned by Chopard and was established in July 2008. It is located in the city of Fleurier in the Val-de-Travers region of the state of Neuchâteau, Switzerland. A few months ago, in December 2007, Chopard purchased an area of 6,000 square meters, which already has an industrial plant with a production area of 5,100 square meters. Chopard renovated the plant and set up new machine land. The building was put into use in February 2009.
In 2012, the annual production of the Fleurier Ebauches workshop was 5,000 movements (expected to reach 15,000 / year in 2015). The establishment of this workshop embodies the expectations of Mr. Karl-Friedrich Scheufele, one of Chopard’s co-presidents. Mr. Schöfer wants to consolidate the vertical integration of the group, taking Chopard’s independent production as Long-term goals and hope to increase the production of the brand. In view of this, Chopard established the Chopard Watch Factory in 1996. The Chopard Watch Factory is located near the Fleurier Ebauches workshop. It is an excellent development company for fine watchmaking, specializing in the development, manufacture and assembly of L.U.C. movements. Today, Chopard employs about 160 employees in Fleurier, responsible for about 15 different professional fields.