Montblanc, an internationally renowned luxury brand, announced that the Montblanc charity event ‘Montana’ was officially launched in March 2013. After 11 months, it has raised funds for the United Nations Children’s Fund (UNICEF). Funds totaling up to $ 3 million.

 These funds came from Montblanc’s ‘Love as the Inscription’ special collection of writing instruments, jewellery accessories, and leather goods, and some of the sales proceeds have doubled and exceeded expectations.

 Montblanc, dedicated to culture and education, successfully launched its first “Love as a Charity” charity in 2009 to support UNICEF’s educational aid programs around the world. The funds raised in the charity event of ‘Love as the Name’ in 2013 will be used for UNICEF education assistance programs for disadvantaged children in Africa, Asia and Latin America, including school construction projects.

 Montblanc’s ‘Living with Love’ series not only reflects the elegant, sophisticated and ingenious European craftsmanship of the Montblanc brand; it also makes the entire series profoundly connotative due to the charity behind it. Every writing instrument, leather goods and jewellery in Montblanc’s ‘Let’s Love’ series are engraved with unique numbers, symbolizing the construction of a children’s school. It also shows that the owner of each treasure contributes to the children’s bright future.

 Mr. Jerome Lambert, President of Montblanc International Group, said: ‘All children have the right to acquire knowledge and skills to stimulate their inner potential to create a better future for themselves and society. We are pleased to announce the current project The amount of donations has exceeded the expected target of 1.5 million, more than doubled. Thanks to all enthusiastic people for participating in the charity activities of Montblanc and UNICEF to jointly improve the lives and education of children around the world. We will continue to raise more Donate and work hard. ‘

Royal Ascot Longines LONGINES, which has a history of more than 300 years, has been the official timekeeper of the race for the eighth consecutive year. Stefanie Graf, a longtime elegant ambassador and tennis legend, appeared on the horse race. meeting. The prestigious first-level event ‘King’s Stand Stakes’ competed fiercely on the opening day of the race, and the defending champion horse ‘Sole Power’ once again won the prize. The horse owner, trainer and rider were awarded by Graf A masterpiece of Conquest Classic timepieces. Asian film and television star Angelababy is also pleased to make an appointment to make an elegant appearance at Ascot Racecourse, to witness the elegant elegance of legendary sports with celebrities and to experience its long-standing royal tradition.

Longines strongly supports the Royal Ascot Jockey Club, and is sponsored by Longines Elegant Ambassador Stephen. Graf, Mr. Juan-Carlos Capelli, Global Vice President and Marketing Director of Longines and Ms. Katrina Jones, Branding Director of Longines UK, jointly presented the masterpieces of Longines timepieces to Sole Power, rider Richard Hughes, owner and trainer

Mr. Li Li, Vice President of Longines China, and Asian film star Angelababy; Mr. Juan-Carlos Capelli, Global Vice President and Marketing Director of Longines

The first-tier event ‘The Royal Championship’ was staged as the highlight of the schedule. Last year’s race horse ‘Sole Power’ won the championship with rider Richard Hughes. Graves, Longines Ambassador of Elegance, Juan-Carlos Capelli, Global Vice President and Marketing Director of Longines, and Katrina Jones, Brand Director of Longines UK, presented the championship trophy. The owner and trainer of the horse racing ‘Sole Power’ was also awarded a masterpiece of Longines timepieces. As the most important event on the British social calendar every year, Royal Ascot Jockey Club is fortunate to invite Longines’ elegant ambassador, tennis legend Graff and Asian film star Angelababy to witness the event together. Both guests chose to wear them. The race-specific watch, the Longines Conquest Classic, dazzles with brilliant wristwatches and exquisite top hats, decorating impressive horse racing moments. The Compaq series was created by Longines for horse racing. They are equipped with automatic mechanical movements, incorporating modern technology and precision. The interpretation of tennis star Graff and film star Angelababy perfectly interprets the Campbell series that combines sports style and elegant attitude.

Longines’ elegant image ambassador and tennis legend Stefanie Graf gracefully attended

Angelababy is pleased to participate in the Royal Ascot Jockey Club, which is supported by Longines.

Longines Elegant Ambassador Stefanie Graf has won 22 singles titles in four tennis Grand Slam Opens. It is the only athlete in history to win more than four championships in each Grand Slam. Today, Stefanie Graf devotes a lot of time to the charity organization Children for Tomorrow, which aims to help children and families suffering from war, exile and violence. Her unremitting pursuit, sincere hard work and generous charity are the true portrayal of Longines’ brand values, which further confirms the brand philosophy that Longines has always advocated-‘Elegance is an attitude.’ . As the official chronograph and designated watch of the Royal Ascot Jockey Club, Longines continues to deepen the close cooperation between the brand and the race, which began in 2007. Since last year, the brand’s world-renowned flying wing hourglass logo appears at the finish line. On top of a large timer. This year, Longines has also placed several new elegant clocks on the Ascot Racecourse, and continues to present the brand’s elegant figure in this prestigious royal race.

Horse race Sole Power wins second place with rider Richard Hughes

Longines Compain stainless steel rose gold diamond women’s watch, white mother-of-pearl dial with 12 diamond indexes, gorgeous and elegant

The Royal Ascot Jockey Club is the biggest social festival in the summer. Established in 1711 by Queen Anne, this event has a history of more than 300 years and has always maintained its reputation as ‘the most luxurious and luxurious event in the world.’ The traditional British are proud of this. As a long-established horse racing event, the Royal Ascot Jockey Club has its own dress code. The men wore black or gray day dresses with top hats that were more gentlemanly. The dress of the lady must also comply with the ladies’ standard, and she must wear a day dress that meets the requirements in length and style. She does not wear a skirt without a waist and does not expose her waist. It is more important to wear a noble and elegant top hat . Because of the arrival of the lady, the ancient racecourse has become a pleasing bowler show while horses gallop. Therefore, the scenery presented by the Royal Ascot Jockey Club perfectly matches the tradition, elegance and outstanding performance pursued by Longines.